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Prookie

A playful creator campaign built to make the product memorable and drive qualified installs.

Archived campaign · reporting in review
Prookie campaign identity
total views
300M
Revenue
$550K
Status
Verified
Reporting status
Verification
THE OBJECTIVE

A clear job for
creator content.

Make Prookie's product experience instantly recognizable through playful, repeatable short-form concepts.

CREATIVE APPROACH

Built for the feed,
not adapted to it.

  1. 01

    Build concepts around the brand's playful identity

  2. 02

    Keep product value visible inside the entertainment

  3. 03

    Test repeatable formats across creator styles

DELIVERABLES

Campaign system

  • Concept-led short videos↗
  • Product demonstrations↗
  • Multi-feed publishing↗
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